START WITH THE FIRST IDEA
GROWING
BUSINESSES DESERVE
A BIGGER SCREEN
I create TV campaigns for growing businesses that never imagined television was within reach. Bold ideas and cinematic craft that make people see the value in what you’ve built.
WHY TELEVISION
THE BIGGEST SCREEN IS NO LONGER RESERVED FOR THE BIGGEST COMPANIES.
Television used to mean national media buys, million-dollar shoots and an infrastructure most growing businesses could never reach. Streaming changed that. A connected TV campaign is now planned by audience, household and geography, bought like any digital media and measured while it runs. At the same time, modern production puts genuinely cinematic film within reach of a business that isn't a corporation.
Broadcast 19.5%
Cable 18.7%
Streaming 49%
More Americans now watch television through streaming than through broadcast and cable combined.
Source: Nielsen, The Gauge, July 2026.
But the bigger screen isn't the feed at a larger size. Social is built for speed, response and conversion — it harvests the demand you already have. Television gives an idea time, scale and emotional weight. It builds memory, and it changes how a business is perceived long before anyone is ready to buy.
The opportunity is not to abandon the feed.
It is to go beyond it.
WHO I AM
I BELIEVE IN
WHAT A GOOD IDEA CAN DO.
I’m Paulo Monteiro. I learned advertising in Brazil, alongside some of the industry’s most talented people, in a culture where bold ideas were the expectation and craft was non-negotiable. New York sharpened that foundation with strategic rigor and the discipline to make an idea earn its budget.
During nineteen years at WPP, across Y&R São Paulo and VMLY&R New York, I led global campaigns for Dell Technologies and created work for Honda, Xerox, Colgate, Danone, LG, Cirque du Soleil, Telefónica, PETA and others. The work was recognized at Cannes Lions, New York Festivals and other international award shows, but what matters most to me is what it did for the businesses behind it.
Today, technology lets me bring that experience directly to growing businesses. I combine classical art direction, photography and storytelling with AI-enabled production, bringing the judgment of a creative director and the hands-on craft of an art director to every project. From the first idea to the final frame, I stay personally involved in making the work live up to its promise.
THE OPPORTUNITY
FROM THE FIRST IDEA
TO THE BIGGER SCREEN.
Senior creative leadership, directly applied to your business. I work with you to find what your brand should say, turn it into an idea worth watching and carry it through production and launch.
We start with the idea. You decide whether to take it further.
FIRST IDEA
A focused creative exploration of what your business could become in people’s eyes.
I get to know your business, audience and ambitions, then develop one strategic direction, a campaign concept and visual mood boards showing how it could come to life. We review the work together and refine the direction.
You leave with a clear creative proposal, a recommended channel and an estimated budget to bring it to life. If television isn’t the right next step, I’ll recommend an approach that fits.
$3,000 - Credited in full if we go on.
Final scope depends on the selected markets and what the idea requires on screen.
THE CAMPAIGN
The films. A 30-second hero film, 15- and 6-second versions, plus social adaptations.
The craft. Creative direction, art direction and hybrid AI production, from beginning to end.
The media. Connected TV planning, audience and market selection, launch, optimization and tracking.
From $9,500, with the First Idea credited,
plus media from $3,000 a month, concentrated in one market.
START WITH THE FIRST IDEA